Wide-Scale Approach to Retail Branding

Today selling has overgrown the scientific frame and it has become a joint effort of economy, mathematics, art and information technology. It has never been so easy to start a retail business as it is today, but it has also never been such a complex and multilayered activity and a process as it is today. Large players that started working ten or fifteen years ago are still taking firmly their places under the shopping sky, but more and more new businesses are lurking behind the corner and today everything that happens in the real world of shopping and selling reflect to the online shopping world. That is why only the retailers that manage to tread simultaneously upon the both offline and online market paths will survive and become better in the future.

Buying as you tap

Image Credit : wix

Buying as you tap

Tapping is probably the most beloved physical activity among teenagers & younger folks . Obviously, the tapping refers to the use of smartphones and tablets. The unprecedented growth in the field of smartphones in the last few years has opened the door to a wide array of new shopping trends that have already overtaken a large share of the shopping market. In addition to that, it seems that buying via smartphones and other gadgets is going to become even more dominant in the years to come. Because of that , major retailers have already made their special apps that help gadget users search their offers and online offers to enable them to find best buys.

Never forget the middle-aged

While younger people use gadgets like toothbrushes, their middle-aged fellow humans require a more delicate treatment. Every retailer who wants a full-scale approach to its customers must never underestimate the potential of the middle-aged and elderly buyers. As for the middle-aged, most of them living in the developed countries use the computer and surf the Internet. The big difference between them and youngsters lies in the fact that those middle-aged people do not tap too much and they mostly use old-school desktop computers, which demands a special care from retailers. This is where web design comes to the surface and where sellers must have high-quality designers and psychologists to work together to create user-friendly and visually simple websites for online shopping. Since most middle-aged people still buy newspapers and watch TV more than younger generations, retailers need to apply an omni channel retailing strategy to win their confidence and draw their attention in as many ways as possible.


Social media for all shopping purposes

Image Credit : photodune


Social media for all shopping purposes

Retailers who want their names to become real shopping brands can find a lot of advertising potential in social media.  Also, thanks to the data-giveaway nature of social media, many retailers can actually collect important data considering different social groups and their habits in order to create efficient marketing campaigns to strengthen their brand name and attract even more customers. Apart from that, many retailers who aim at a full-scale retail approach can have a high conversion rate when it comes to making social media profile holders into their customers. In that range, social media can serve as a great springboard for further actions in popularizing online and/or offline retailers.

Making a retailer stand out in the group of numerous similar service providers looks like a huge and strenuous task. In addition to that, many online retailers have become multinational companies and numerous offline retailers have launched their own websites for easier shopping and item search. However, new ideas are often incredibly witty and new people always bring something unique that pushes the up-to-that-moment-known limits. Latest shopping stars, such as Alibaba, prove that everything is possible if you devise the right strategy. Of course, it goes without saying that hard work and ingenious ideas are a pre-condition for such a success. But it is possible and even if now you are only a small market-penetrating retailer, smart business conduct and devoted work will take you to retail business success.

Author Bio

Dan RadakThis article has been written by Dan Radak, he is a VPS (Virtual private server) security & Hosting generaly specialist. Currently he is a consultant in a couple of e-commerce companies. Lately he has been interested in studying related themes.

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