Mobile technology has made it easier for everyone to have access to information and services that used to be available only on desktop computers. With the use of a mobile device, you can get information or use a service or feature anytime and anywhere.

According to app developers in Dubai, the growing popularity of mobile apps has also allowed a lot of businesses to enjoy various benefits.

Image Credit: alpha-apps.ae

A mobile app can help boost and grow your business through the following ways:

• It will help your business enjoy better brand recognition

Once you have an app, your company’s logo will always be visible on a person’s screen. Whether this person is already a customer or not, it will be impossible for him or her not to remember you whenever he or she has a need for your offered products or services. If you’re looking for ways to help your business experience an instant brand boost or recognition, having a mobile app will help you achieve this.

• It’s an effective tool you can use to engage with new customers
  and retain current ones.

When your current customers use your app, you give them a quick and easy way to look
at and know more about the products or services you offer. Regularly updating your
app’s content will also give your customers the chance to learn and be excited about
your new products or services and offers.

If consumers are highly interested in your offerings, they will more likely recommend
your business to other people thereby increasing your chances of getting new
customers.

•  It can help improve the quality of your customer service.

People who are satisfied with your pre- and after-sale services are more likely to be repeat customers. If your customers can access your products or services and assistance anytime they want and wherever they are, you will have a higher chance of closing a sale.
If you’re still in the process of developing your app, make sure it has a feature customers can use to contact you anytime without going to your website or calling you up.

• It’s an effective marketing tool

You can use your mobile app to provide users and customers important information
related to your business such as special sales, promotions, updates, product launch
dates, etc. Through the push notification, you can have quick and easy direct interaction
with and remind the customers about your products and services.

You can also utilize your mobile app to promote your products and services across
different social media sites. This is because you can easily integrate your app with
Facebook, Twitter, Instagram, and other social media sites.
With this feature, customers can share with their network your app and their
experience with your company, which can give you free publicity.  An app can really be a
handy and cost-effective additional marketing tool.

•  It’ll help you keep up with the competition.

In the past, large corporations were the only ones who had and used mobile apps. But
with more and more companies specializing in mobile app development, SMEs should
have no reason not to find a good partner and have their own app as well.

To stand out from or be at par with the competition, your business should adapt to
various technological changes, which include having a strong presence on mobile
devices. Having a mobile app will help you evolve with mobile-centric customers.

•  It can help you generate more income.

Lastly, a good mobile app with order fulfillment ability can facilitate fast checkout for
purchase which often leads to an increase in sales.

This means that your customers can also use your app to purchase your products
somewhere aside from your brick-and- mortar store, thereby giving you more opportunities to close sales. In addition, you can earn by charging app users when they
upgrade and by offering in-app ads.

The number of benefits your business can gain from an app will depend greatly on its design
and quality. As such, to get the most out of this mobile technology, make sure you work with a
developer that has a good reputation and track record and will give you an engaging, faultless
and reliable app.

Author Bio

This article has been published by Ayham Gorani Director, Alpha-Apps FZ LLC
Fueled by the firm belief that the Arab World has great potential & great content, Ayham founded Alpha Apps in 2011 in Abu Dhabi. His goal is to bring the Arabic apps industry & content forward to an international and competitive level. He is also a start-up mentor, helping entrepreneurs launch successful app projects and investing in app companies in the region.

Follow Ayham Gorani:  GooglePlus Twitter

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