Customers come and go, and there are a few who have continued to be loyal to the end. They are the ones who deserve to be rewarded for all their efforts put towards the organization. We have boatload proven ideas on how you could actually reward your customers for their loyalty this year. Even better are generally the ideas that come up and fit into any budget of the organization for rewarding or enticing your customer’s loyalty. Most come from smaller or the mid-size organizations having limited resources, plenty for enthusiasm keeping their customers loyal into the New Year. Some ideas generally turn out to come from companies with deeper pockets, as their customers spend well so the larger rewards are in order.

Given below are the top 6 ideas and strategies you could use for rewarding your customers for their loyalty this year.

Adapting your customers: The more flexible you are with your customers ups and down the more likely they will stay with you and recommend you. Say for example at sage North America the leaders saw their customers facing difficult times, which meant that they had less money coming from which they had to buy the sage products. So sage created different options for customers to select paying and receiving its services, where they ended up offering products and services on the subscription basis much like a gym or net flex memberships.

Responding back to all the feedback of the customers: When your customer realizes that the company listens to what they have been saying or think then they would keep the conversation going on with that company. Say for example J&P cycles can boast that 98% of the customers say that they would recommend the motor cycles parts and accessory retailers to others. They also respond to every survey that it receives. Some would either thank customers or follow up on the issues that need to be fixed. The top brass even get involved by personally responding to issues brought up at the monthly meetings and by recognizing employees who did an outstanding job mentioned by customers too.

Making it a team effort: Creating and building customer’s loyalty is best achieved when there is a team’s effort. They do make sure that everyone knows who their loyal customers are so that all the employees could extend some of their special recognition.

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Shine bright: Each and every company would fail from time to time. And one of the best ways they could stand back again is by maintaining the customer’s loyalty through those setbacks is to shine back at the other moments. Say for example cable company bright house networks encourage their customer’s front line service employees to do something much more ordinary when there is an opportunity being presented in front of them. Things that go beyond the call of the duty would create special experiences for all their customers.

Cleaning it up: Who would not mind in getting something back cleaner when they hand it to a company for maintenance. One GM dealer would regularly wash the cars of the customers that are in for maintenance works and returns them repaired, clean and dry.

Keep Them Guessing: Customers generally come back for the possibility of a discount. Happy Cakes Bakeshop gives customers unadvertised discounts during its week day cupcake happy hours. Customers would never know when what is one sale but they do know that they love the product and will come to see what is special.

With the above mentioned six simple and cost effective ways of rewarding your customers you would be on the way of a successful year ahead.

Author Bio

Abhishek Jain has over 10 years of experience within the Business Process Outsourcing (BPO) Services. Business Process Outsourcing delivers and manages various offshore/onsite projects in various technologies and domains.

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