If you are running a business, you probably have a lot on your mind every day. There’re many things to think about and many details to take care of, that taking care of everything single-handedly seems like mission impossible. No matter what kind of business you are running and how developed it is, you must be aware of the fact that being recognized is what matters on the market today . If other companies and new people didn’t recognize you, ask for your services and buy your products, it would be a disaster. Sadly, not everyone who is running their own business can afford to spend a lot of money on marketing, especially if they are new on the market. Fortunately , there are innovative & inexpensive ways to create your business more visible & your brand name recognized .

E-mailing your (potential) customers

Since e-mails are completely free of charge, this represents a good way of communication with your old and new customers. If you have a good plan and a good approach, you can develop a good relationship with customers and it will also lead to increase in your sales. Being informative but not pushy is imperative, but also a bit difficult to balance. You have to make sure that you only send e-mails to those who have agreed to it; sending them to everyone who gave you their e-mail address without paying attention to this important detail will give you a bad reputation. The contents should be highly informative, and you should not e-mail more than twice a month. The costs of this approach are very low and if you make the right moves, it should pay off in the long run.

Image Credit : pixabay

Being visible on the Web

If you do not already have a website, you should change that as soon as possible. Being visible on the Web is one of the most important things you can do, and having a fully functional website is a great part of that visibility. There you can post some information about your company, explain how people can contact you, describe products and services you offer, and even include reviews from your customers. This way, anyone who is trying to look you up on the Internet can find what they would like to know. Another matter you should pay attention to is the web design and the way your website looks – visitors should be able to navigate easily and quickly reach the information they need.

Image Credit : istockphoto

Social networks are your friends

Pretty much everyone has a Facebook account these days, and not only that, but also Twitter, Instagram and Youtube channel. If you make your business visible on these, you will get cheap, if not completely free, promotion. Facebook in particular offers you a chance to make your brand name and business visible to people who are looking for the kind of services or products that you offer. For a certain amount of money you can have your paid ad on many of these sites . You might not be aware of it , but many people spend a lot of hours on social networks and having your ad there means that you will be highly visible to a great number of people. Do, however, make sure that you are updating your profiles; this will suggest that you are active, professional and also well-acquainted with modern technologies.

Image Credit : pixabay

Promotional products

Old but gold; advertising by promotional products is an old but nevertheless very effective way to get close to your potential customers and make sure that they remember your brand name. Investing into right promotional products will help you get more attention on the market and in everyday life. When it comes to the products themselves, we suggest you pick something attractive and useful at the same time. USB flash drives with your logo, umbrellas, and coffee cups are always a good choice. Another thing you can do is have your logo printed on stress balls – that way your potential customers will mentally connect it to pleasant feeling and relaxation. As you can see , a lot of work can be done by wisely using the Internet , however you shouldn’t forget that some of the old school tactics still work , and for good reason. If you are ambitious and want to make a brand name, but still stay on the budget, you can do so if you have a good plan and use the resources you have.

Author Bio

This article has been written by Diana Smith, she is a full time mom of two beautiful girls and always interested in topics related to business and marketing.

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